A wide range of digital tools can be deployed in teaching with a view to making lessons more interesting and fostering the creativity of students. Svenja Diegelmann, a postdoctoral researcher at the Department of Marketing and International Management at the University of Klagenfurt, has conceived and delivered a first interactive lecture on “Digital Marketing”. In recognition of the novel course design, she has been nominated for the Ars Docendi, the Austrian state prize for excellence in teaching.
Among the strengths of the University of Klagenfurt are very good supervision and mentoring conditions, which facilitate intensive contact and stimulating exchanges between lecturers and students. The pandemic has galvanised the digitalisation of teaching and brought about innovative teaching formats, which are now being continued and allow for more flexibility in teaching.
Svenja Diegelmann is a postdoctoral researcher at the Department of Marketing and International Management. She assumed a pioneering role with regard to creating an innovative teaching concept. Her English-language course “Digital Marketing” was the first lecture course to feature a truly interactive design. Moodle holds a pivotal role here, as much of the knowledge transfer and processing takes place via this learning platform. Versatile online tools such as text elements, infographics, podcasts or videos are used to convey a significant part of the taught content to the students. Among the interactive teaching methods are group work, brainstorming, AnswerGarden, the Mentimeter feedback system, buzz groups, case analyses, flash feedback, and various creative challenges. The students’ knowledge is consolidated in surveys, quizzes, H5P content or assignments. The structure of the individual online modules follows a checklist system. Students can manage their progress within each module in a self-determined way and can visualise and control this by means of checkboxes.
This example shows that face-to-face teaching can be enhanced and made more exciting with the help of digital tools. The aim is to ensure that the lessons are entertaining and stimulating.
Teaching staff can find inspiration and support on the digital platform provided by the Center for University Learning and Teaching (CULT) at the University of Klagenfurt.
Photo: Diegelmann Svenja_©aau_Foto Müller